Web Today: Four Undeniable Characteristics of a User-Friendly Website

“Having an attractive and well-designed website for your business creates opportunity to influence people’s mindset and help you generate more sales”-Author Unknown

In today’s time and age, most people are perpetually glued to their smartphones or would be spending majority of their time on their desktops. If you are a savvy entrepreneur who possesses even the slightest business acumen, you would do well to exploit this technological phenomenon by bringing their businesses online. With this in mind, the rise of business web pages has constantly been increasing by the day. However, it is not enough that you have a functioning business website. It should be visually appealing as well as be user-friendly as well.  

In some ways, it might even be argued that an attractive web design for your business somewhat functions as an excellent marketing strategy. This is where the services of a digital marketing agency company comes in as they will ensure everything in your web page is in tip top shape. After all, many businesses would exert most of their efforts in the aesthetics of a websites and completely overlook the usability of it—the latter of which contributes to its overall success. Moreover, excellent usability improves the performance of your website which might potentially lead to more visitors and a boost in sales and revenue.

If you wish to provide a seamless experience to your visitors, emphasis on usability must be stressed as it will set you apart from your competitors. In any case, if you wish to have a more user-friendly website, here are some of the considerations you should take note of:

  • Mobile Compatibility

With the rise of smartphones, more and more users are accessing online web content through their phones. In this regard, it would be best if your website is optimized for mobile use. In fact, this is not only recommended but necessary if you wish to have a steady traction on your users.

  • Accessible to all users

Your website should be accessible to everyone—regardless of whether they are elderly or disabled. Typically, these users would utilize screen-readers in order to access the internet. With this in mind, you should ensure that your website incorporates the simple web design techniques that would make it accessible to them. With this, you have a wider audience reach.

  • Well Planned Information Architecture

While the header sounds fancy by itself, it just really means strategically placing your content in your website that it appears organized and has a semblance of overall cohesion. How you present your information plays a pivotal role in good usability. Unfortunately, most web designers would neglect this as they put more substance on stuffing their websites with content rather than tactically placing them on the page to potentially attract a larger market. With this in mind, it is best to plan your website sections and categories carefully and resent your information in a way that it would be a lot easier for users to find. After all, nobody likes sifting through heaps upon heaps of content just to find what they were looking for.

  • Well-Formatted Content that is easy to scan

Whether you believe it or not, the average user is not going to devour every single word you write on your web page. The most that they will do is skim through rather than read every word of it from top to bottom. They simply look for pertinent topics relevant to what they need. With this in consideration, it would be imperative for you to format your content in such a way that your users would be able to scan it without so much of a hitch. Use headings and subheadings appropriately, break your paragraphs and use bullets whenever you can.

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