Are you looking for ways to improve your rankings on search engines like Google? Does optimizing your website for the search engine seem to be a daunting task? Here are the top 6 ways with which you can immediately improve your website’s ranking:
1. Useful and High Quality Content
It’s a proven fact that visitors tend to stay longer on your website and probably follow you, when a piece of information on your website seems interesting. Based on a research, contents that are between 1, 500– 2, 000 words rank the highest on search engine results. However, if your content seems to be boring or repetitive, even a lengthy content isn’t going to really work for you.
2. Page Load Speed
Another top factor that affects your website’s ranking is your Page Load Speed. Google and Bing are amongst those popular search engines that take into account Page Load Speed into their algorithms. And, why not! People are getting impatient these days and no one would like to spend time on your website if it takes time to launch/open it or, is error prone. Streamlining your images, reducing the number of plugins, minimizing redirects, opting for a reputed web hosting service, caching plugins can help you optimize your page load speed. You can use get a free website assessment from local seo agency to determine the areas and scope of improvement of your website.
3. Optimizing Multimedia
If you know about the current trends in SEO, you might already be aware about how important it is to showcase a list of enriched multimedia options on your website, including images, videos, slideshows, Infographics, presentations and more. Video Marketing has become one of the best ways to drive user engagement which can give you a conversion rate of 4.8%, compared to a mere 2% on an average with websites that don’t showcase videos. Remember, the more interactive your website is, the more are the chances of generating customer leads!
4. ALT Tags
If you are using multimedia in your content, these need to be described using ‘ALT Tags’ (Alternative Text Descriptions). Unless you add a suitable ALT tag to your visual media, Google will be unable to locate your webpage/ content.
5. Site Architecture and Layout
Even if you somehow manage to drive visitors to your site through Page Ads or Social Media Platforms, your visitors may soon leave your site (and, thus increase your bounce rate) if your website isn’t user friendly and easy to navigate. Planning for a well thought of site architecture (in both Desktop and Mobile view) should be one of the first steps towards your online journey. Some of the most successful sites have a ‘flat’ architecture type site, so that their content can be easily found and the page load speed stays optimized as well. Surface relevant links to critical pages on your website to generate more customer leads, conversions and hence, business growth.
6. Mobile optimization
With Google’s Mobile First Indexing, it’s now rather important to stress upon your website’s mobile view than anything else! In fact, Google has started penalizing the sites which are not mobile optimized! This is particularly very crucial for B2B marketers who get 77% of their leads through smartphones for their products, services or businesses.